Xu Fu Ji: Interactive Communication of "Blessed and Sharing" in the Chinese New Year of Xu Fu Ji

Case details

Brand: Xu Fu Ji

Brand owner: Nestle

Main Agency: Mindshare Media

Put on the market: Mainland China

Delivery time: December 16, 2019-January 16, 2020

Industry: Food

Media channels: music APP, travel ticketing APP, e-commerce platform, mini program, H5

Budget: 1.8 million

Case summary

Xu Fu Ji is a traditional Chinese candy brand and one of the main gifts for the Spring Festival. However, in recent years, the number of competitors has increased sharply, and at the same time, Xu Fu Ji's brand image has deteriorated significantly. This forced the...

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