Case details
Brand: Xu Fu Ji
Brand owner: Nestle
Main Agency: Mindshare Media
Put on the market: Mainland China
Delivery time: December 16, 2019-January 16, 2020
Industry: Food
Media channels: music APP, travel ticketing APP, e-commerce platform, mini program, H5
Budget: 1.8 million
Case summary
Xu Fu Ji is a traditional Chinese candy brand and one of the main gifts for the Spring Festival. However, in recent years, the number of competitors has increased sharply, and at the same time, Xu Fu Ji's brand image has deteriorated significantly. This forced the...