Xl: Xl

XL, a telecommunications company, launched a campaign in Indonesia to create brand awareness and relevance, resonate with young Indonesian families and introduce the new the Akrab Family Plan, and increase the subscriber base.

Campaign details

Brand: XL Telecoms Brand owner: XL Axiata Entrant company: M&C SaatchiIdea creation: M&C Saatchi Jakarta Market: Indonesia Sector: Telephone & internet services Media channels: Content marketing, Online video, Sales promotion Budget:500k...

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