Brand Name: XL Capital Client Name: XL Capital LtdAgency Name: McCann EricksonCategory for this Entry: B2B
Summary
XL Capital is one of the leading Corporate Insurers in Europe and has a market value of $10 billion, but nobody, apart from their clients, knew them. The clean and solid balance sheet of XL Capital put them into a preferred position as the market changed after 9/11 and capacity became limited. In this environment, XL positioned...
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