Xiaomi: MI for India

Xiaomi, a consumer electronics and smart manufacturing company, launched a campaign to establish itself as a customer centric brand and position it as the largest consumer technology brand in India by building a human connection.

Overview

In the last decade, 2020-2021 have been the two most defining years for business community and the world at large. Adjusting to the new normal, communities around the world learnt a new way to function. While work from home became the new normal,...