Xianyu is currently one of the largest second-hand trading platforms in China. It has a large number of young people aged 22-28. They not only trade here, but also form their own social circle. Xianyu hopes to create a new word for Xianyu based on the business phenomenon of a treasure being circulated many times, so as to resonate with young users.
Brand owner: Alibaba
Main Agency: Shanghai Tian Yu Kong Advertising Co., Ltd. Tian Yu Kong Shanghai
Main agency company holding group: Guangdong Insai Brand Marketing Group Co., Ltd.
Launched on the market: Mainland China