Xianyu Low Carbon 11.11

陈伟铃, 徐悦, 朱丽丽

During Double Eleven, consumers spent frantically on shopping platforms, but at the same time they forgot the long-term idle items at home. Xianyu anti-node talks about low-carbon and environmental protection, and hopes that by supporting the concept of low-carbon and environmentally friendly life and promoting the meaning of idle circulation, the Xianyu platform will also occupy a market in the Double Eleven node.
Case Details

Brand: Xianyu

Brand owner: Alibaba

Main Agency: Shanghai Tian Yu Kong Advertising Co., Ltd. Tian Yu Kong Shanghai

Main agency company holding group: Guangdong Insai Brand Marketing Group Co., Ltd.

Launched on the market: Mainland China

Industry:Internet...

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