618 is an essential node for the brand to occupy the minds of users. It is difficult for Xianyu's inherent brand mind to break through, and there is no competitive product support. Insufficient user drive. The platform needs to open up a unique and exclusive new track, take advantage of the shopping boom, and break the deadlock of Xianyu's big promotion.
Case Details
Brand: Xianyu
Brand owner: Alibaba
Main Agency: Shanghai Tian Yu Kong Advertising Co., Ltd. Tian Yu Kong Shanghai
Main agency company holding group: Guangdong Insai Brand Marketing Group Co., Ltd.
Launched on the market: Mainland China
Industry:Internet...