Xianyu is currently one of the largest second-hand trading platforms in China. It has a large number of young people aged 22-28. They not only trade here, but also form their own social discourse, such as Shidongranyu and Yusheng after the festival. Xianyu hopes to strengthen the association between the 520 transaction scene and the brand, and consolidate user stickiness.
Brand owner: Alibaba
Main Agency: Shanghai Tian Yu Kong Advertising Co., Ltd. Tian Yu Kong Shanghai
Main agency company holding group: Guangdong Insai Brand Marketing Group Co., Ltd.
Launched on the market: Mainland China