Xerox Corporation: Keep The Conversation Going, Share The Knowledge campaign

In October 1998 the Xerox Corporation launched a $10 million advertising campaign in an effort to change people's perception of the Xerox brand.

Xerox Corporation: Keep The Conversation Going, Share The Knowledge campaign

Rebecca Stanfel

OVERVIEW

In October 1998 the Xerox Corporation launched a $10 million advertising campaign in an effort to change people's perception of the Xerox brand....

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