Xenical - Lose weight. Gain life

Campaign to launch and position Xenical, a new prescription weight loss product by Roche Australia. Objective: to change the perception of medically supervised weight loss and prescription weight loss products in a diverse consumer group and a cynical consumer market environment.

Roche Products

Xenical 'Lose weight. Gain life.'

Authors: Grant Millington, Kirsten O'Doherty Agency: Publicis Wellcare

 

Objective: To change the perception of medically supervised weight loss and prescription weight loss products...