Xbox: The Birth of Gaming Tourism

Xbox, Microsoft’s gaming brand, connected to its audience by creating a virtual tourism industry around its games.

Campaign video: Xbox – The Birth of Gaming Tourism

Read the full campaign case study

Selected creative: Xbox – The Birth of Gaming Tourism

Credits

Creative agency: McCann LondonAccount Director: Lynne Carter / Melanie VickersAccount Executive: Eloise ThompsonAccount Manager: Anastasia ImamChief Creative Officer, McCann UK & Co-President, McCann London: Laurence Thomson / Rob DoubalDesigner: Matthew Thomas / Nazima MotegheriaEVP & Chief Client Officer, McCann UK: Rob SmithExecutive Creative Director: Jamie Mietz / Sanjiv MistryGlobal Brand Strategy Director, MWG: Karen CrumHead of Art:...

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