Xbox: Score More With Xbox
Will Butterworth, Mohan Gehlot
Xbox, a video game platform, launched Score More with Xbox (SMWX), a new rewards system, in the UK to create a more rewarding experience to get FIFA fans playing Xbox, monetise the player base, and win share of total FIFA revenue from PlayStation.
Campaign details
Brand: Xbox Brand owner: Microsoft Entrant company: EdelmanIdea creation: Edelman London Market: Global Sector: Gaming hardware & software Media channels:Public relations, Livestreaming, Sponsorship - sports, Competitions & contests, Mobile...