Xbox: Rebuilding history

Xbox, a gaming brand, promoted the Minecraft expansion in the UK by launching a hero film that saw it rebuild and restore a real-life historic ruin in-game.

Background:

Xbox tasked us with promoting the latest Minecraft expansion, The Wild update, in the UK, in such a way as to excite younger audiences about the themes of the new game add-on: nature, science, history, and more.

The client needed us to deliver an integrated campaign, ideally with a trusted and recognised partner in the heritage space, that would emphasise how important Minecraft is in the realm of education and encourage children to get more excited about the topics covered.

The Challenge:

Finding a partner willing to lend us the license to one of their historic ruins was daunting...

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