Xbox Halo 3 – heroic story telling

Chris Gallery, Tom Rothenberg Nick Cohen and Jake Courage

"Halo 3 Believe" set out to have the biggest opening sales in the entertainment industry by deploying a cross-platform approach to story-telling.

Xbox Halo 3 — heroic story telling

TAG/McCann Erickson

SUMMARY

Halo 3's 'Believe' is a tale of planning working to ensure media and creative combined across numerous channels to tell an epic story. This epic story has helped bring the franchise to...

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