Xbox Halo 3 – heroic story telling

"Halo 3 Believe" set out to have the biggest opening sales in the entertainment industry by deploying a cross-platform approach to story-telling.

Xbox Halo 3 — heroic story telling

TAG/McCann Erickson


Halo 3's 'Believe' is a tale of planning working to ensure media and creative combined across numerous channels to tell an epic story. This epic story has helped bring the franchise to a new audience, in doing so making Halo 3 the biggest entertainment launch of all time. As a body of work this campaign shows us that the proliferation of media channels is not a challenge for integration, but an opportunity to tell a story across a bigger marketing communications canvas.

This paper tells how we had to extend...

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