Xbox 360 - Thank you for playing

Easter Eggs' are the hidden elements in games which act as a kind of currency. This case study explains how they were introduced to the Xbox 360's fully-participatory television advertising and how planning played a guiding hand in brand strategy, channel strategy, creative development, execution and evaluation.

Xbox 360 – Thank you for playing

Planned by: Mark Brown, Stephen Hess, David HowlettAgency: Weapon7


Before you've even begun reading this, your expectations will have been raised. Not because of the paper itself or the reputation of the agency involved,...

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