Xbox 360 - Thank you for playing
Mark Brown, Stephen Hess and David Howlett
Easter Eggs' are the hidden elements in games which act as a kind of currency. This case study explains how they were introduced to the Xbox 360's fully-participatory television advertising and how planning played a guiding hand in brand strategy, channel strategy, creative development, execution and evaluation.
Xbox 360 – Thank you for playing
Planned by: Mark Brown, Stephen Hess, David HowlettAgency: Weapon7
Before you've even begun reading this, your expectations will have been raised. Not because of the paper itself or the reputation of the agency involved,...