X-Men: From He-Man to Human – Redefining masculinity for Vietnamese men
Lam Thanh Tran, Vivek Satpathy
X-Men, a shampoo brand, launched a campaign in Vietnam to switch men from using unisex shampoo to X-Men, and reverse the 15% category decline to achieve 15% sales growth in value.
Campaign details
Brand: X-MenBrand owner: MaricoEntrant company: Marico South East Asia - VietnamIdea creation: MullenLowe Mishra Ho Chi Minh CityMarket: AsiaSector: Toiletries & cosmeticsMedia channels: Television & Connected TV, Social media Budget:...
