Wyeth Prevenar: Who's the victim now?!
The Association of Accredited Advertising Agencies of Hong Kong Tel: (852) 2882 8161 Fax: (852) 2890 5083 Website : www.aaaa.com.hk Address: Suite 1906 Two Chinachem Exchange Square, 338 King's Road, North Point, Hong Kong
Agency: Leo Burnett
Media agency: OMD Hong Kong
Client: Pfizer Corporation Hong Kong Limited
Brand Name: Wyeth Prevenar
Product Type or Description: Pneumococcal vaccine
Category for this Entry: Pharmaceuticals/Medical Care
Campaign Title: Who's the victim now?!
Promoting children’s vaccines had been difficult in Hong Kong due to the strict constraints of the advertisement ordinance...