Campaign details
Brand: Nestle Indonesia / Wyeth NutritionAgency: DentsuRegion: APAC
Strategy
Objective
Growing toddlers are curious and imaginative and often start learning early on. With its mission to #NurtureTheExceptional in Indonesian children, Wyeth Nutrition decided to provide role-play learning to feed their imagination. The brand provided a free doctor kit on the purchase of Wyeth S-26 Procal Gold for parents that instigates the little doctor in kids. The idea was to encourage them to explore the role of being a doctor and facilitate learning that enables them to think and take the right action.
With...