Wyeth Nutrition: S-26 Procal GOLD influences purchase intent amongst parents with gamified mobile solutions

Wyeth Nutrition, a milk product brand, launched a campaign in Indonesia to resonate with Indonesian parents, establish product superiority, influence purchase intent and partner with a technology provider.

Campaign details

Brand: Nestle Indonesia / Wyeth NutritionAgency: DentsuRegion: APAC



Growing toddlers are curious and imaginative and often start learning early on. With its mission to #NurtureTheExceptional in Indonesian children, Wyeth Nutrition decided to provide role-play learning to feed their imagination. The brand provided a free doctor kit on the purchase of Wyeth S-26 Procal Gold for parents that instigates the little doctor in kids. The idea was to encourage them to explore the role of being a doctor and facilitate learning that enables them to think and take the right action.


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