Wyeth Nutrition: S-26 Procal GOLD influences purchase intent amongst parents with gamified mobile solutions

Wyeth Nutrition, a milk product brand, launched a campaign in Indonesia to resonate with Indonesian parents, establish product superiority, influence purchase intent and partner with a technology provider.

Campaign details

Brand: Nestle Indonesia / Wyeth NutritionAgency: DentsuRegion: APAC

Strategy

Objective

Growing toddlers are curious and imaginative and often start learning early on. With its mission to #NurtureTheExceptional in Indonesian children, Wyeth...

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