WX: Removing the barriers for a career in PR

WX, a communications agency, wanted to remove the barriers of an entry-level career in PR, increase diversity and inspire the wider industry to take action.

Objective

Talk to anyone in the PR industry and they say the same thing: there is a shortage of talent, especially at entry level. In fact, talent - or lack thereof it - is the number one issue, according to a 2019 PR Week survey of the UK's top 150 PR...