WWF: Your Plastic Diet

WWF, an NGO, identified a singular statistic and framed it in a powerful way to engender public support for its global action against plastic pollution.

Campaign video: WWF – Your Plastic Diet

Read the full campaign case study

Selected creative: WWF – Your Plastic Diet

Credits

Agency: Grey Petaling JayaChief Creative Officer: Graham DrewClient Service Director: Marcus SKCreative Director: Andrew FongDeputy Executive...

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