NGO the Worldwide Fund for Nature (WWF) launched Your Plastic Diet, a multichannel campaign in Singapore, Malaysia, Vietnam, the Philippines and Thailand that aimed to get the UN to commit to a globally binding plastic treaty by making the audience aware of how much micro-plastic they were ingesting every day.
Campaign details
Brand: WWF (wildlife) Brand owner: WWF Entrant company: GREY, Idea creation: Grey Petaling Jaya Market: Global Sector: Charities & voluntary organisations Media channels:Websites & microsites, Online video, Direct marketing, Word of mouth,...
