WWF: Your Plastic Diet

NGO the Worldwide Fund for Nature (WWF) launched Your Plastic Diet, a multichannel campaign in Singapore, Malaysia, Vietnam, the Philippines and Thailand that aimed to get the UN to commit to a globally binding plastic treaty by making the audience aware of how much micro-plastic they were ingesting every day.

Campaign details

Brand: WWF (wildlife) Brand owner: WWF Entrant company: GREY, Idea creation: Grey Petaling Jaya Market: Global Sector: Charities & voluntary organisations Media channels: Websites & microsites, Online video, Direct marketing, Word of mouth, Influencers, KOLs, Social media, Radio & audio, Outdoor, Out-of-home, Content marketingBudget: Up to 500k

Executive summary

Look around your desk, try to find something that doesn't have some form of plastic in it. It’s amazing. Cheap, versatile, virtually indestructible… and that’s the problem. Not only does plastic take approximately...

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