WWF: Your Plastic Diet

NGO the Worldwide Fund for Nature (WWF) launched Your Plastic Diet, a multichannel campaign in Singapore, Malaysia, Vietnam, the Philippines and Thailand that aimed to get the UN to commit to a globally binding plastic treaty by making the audience aware of how much micro-plastic they were ingesting every day.

Campaign details

Brand: WWF (wildlife) Brand owner: WWF Entrant company: GREY, Idea creation: Grey Petaling Jaya Market: Global Sector: Charities & voluntary organisations Media channels:Websites & microsites, Online video, Direct marketing, Word of mouth,...

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