WWF: Your Plastic Diet: How WWF began to turn the tide on plastic

Global conservation organisation WWF leveraged the ubiquity of the credit card to remind Malaysians of the need to lobby against plastic production.

Campaign video: WWF – Your Plastic Diet – How WWF began to turn the tide on plastic

Read the full campaign case study

Selected creative: WWF – Your Plastic Diet – How WWF began to turn the tide on plastic

Read the full campaign case study

Credits

Agency: Grey Petaling Jaya / whiteGREY SydneyAgency Producer: Suzy ChiangArt Director: Ralve Khor / Soo Soon FooChief Communications Officer: Huma QuereshiChief Creative Director: Graham DrewClient Service Director: Marcus SKCopywriter: Selva GanapathyCreative Director:Andrew Fong / Heng Thang Wei...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands