WWF: Plant Spike

WWF wanted to reach businesses to encourage participation in its Earth Hour campaign. Without an obvious and cost-effective way to get its message to each office, it turned to the potted plants many businesses rent.

WWF: Plant Spike



Category: Not-For-ProfitCountry where program ran: AustraliaDate program started/ended: 27th March 2010

Product Description: Earth Hour is a global initiative encouraging homes and businesses to switch off their lights for one hour on 27 May 2010 to show their support for the need for environmentally-friendly policies from governments, corporations and individuals.

Advertiser/Client Name: WWFMedia Channels: InsertOther


Marketplace Challenge:

WWF's annual global Earth Hour campaign asks households and businesses to turn off lights to raise awareness of climate change. While most of the campaign is...

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