Global conservation organisation WWF leveraged the ubiquity of the credit card to remind Malaysians of the need to lobby against plastic production.
Campaign details
Brand: WWFBrand owner: WWFEntrant company: Grey Petaling JayaIdea creation: Grey Malaysia, Petaling JayaMarket: GlobalSector: Charities & voluntary organisationsMedia channels:Events & experiential, Outdoor,out-of-home, Packaging &...
