WWF: How WWF began to turn the tide on plastic

Global conservation organisation WWF leveraged the ubiquity of the credit card to remind Malaysians of the need to lobby against plastic production.

Campaign details

Brand: WWFBrand owner: WWFEntrant company: Grey Petaling JayaIdea creation: Grey Malaysia, Petaling JayaMarket: GlobalSector: Charities & voluntary organisationsMedia channels:Events & experiential, Outdoor,out-of-home, Packaging &...