WWF: How WWF began to turn the tide on plastic

Global conservation organisation WWF leveraged the ubiquity of the credit card to remind Malaysians of the need to lobby against plastic production.

Campaign details

Brand: WWFBrand owner: WWFEntrant company: Grey Petaling JayaIdea creation: Grey Malaysia, Petaling JayaMarket: GlobalSector: Charities & voluntary organisationsMedia channels: Events & experiential, Outdoor,out-of-home, Packaging & design, Public relations, Social media, Television, Video on demand, Websites & micrositesBudget: Up to 500k

Executive summary

"A global, legally binding solution to plastic would simply not have been imaginable prior to the launch of the Plastic Diet campaign."


Plastic is choking our planet and wildlife to death. It's also being consumed by another animal –...

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