WWF Germany: Eurythenes Plasticus

WWF Germany, a wilderness preservation organisation, encouraged the world to call on the United Nations (UN) to end marine plastic pollution.

Objectives

Initiate a UN treaty

One ambitious objective. Going beyond reach and likes. Creating true impact. To get the UN member states to sign a mandate for a legally binding treaty to fix plastic pollution for good.

Activate people to demand action through policy change

We needed to convince people to sign our petition in order to get the UN to agree to support the plastics treaty.

Outperform NGO benchmark in awareness, image, and conversion

Only a benchmark campaign can achieve results on a global scale. That's why we aimed for nothing less than a benchmark performance campaign.

Get people...

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