Campaign details
Brand: WWF (wildlife)Brand owner: WWFEntrant company: Inbrax - ChileIdea creation: Inbrax SantiagoMarket: Latin AmericaSector: Non-profit, public sector & educationMedia channels: Virtual & augmented reality, Mobile & apps, Websites & microsites, Outdoor, Out-of-homeBudget: Up to 500k
Executive summary
WWF Chile, in its educational role and being part of society, bet on education as a powerful tool for transformation. Through it, behaviour change was inspired, and it served to promote environmental awareness in collective learning spaces.
Due to the pandemic, collective learning wasn't possible, which...