This report from New York Advertising Week covers the Advertising Research Foundation's "360 Media and Marketing Super Council" in which Alan Wurtzel, NBC Universal president/research and media development, appealed to marketers to join a Coalition for Innovative Media Measurement (CIMM).
Wurtzel Seeks to Grow New Measurement Group
Geoffrey Precourt is reporting from New York throughout Advertising Week 2009. Read his latest stories and analysis atwarc.com/precourt.
Alan Wurtzel, NBC Universal...