WTF: How a new adhesive brand became a pop culture phenomenon

WTF (World's Toughest Fix), an adhesive brand, launched itself as a new brand and gained fame by becoming a pop culture phenomenon in Finland.

Campaign details

Title: WTF: How a New Adhesive Brand Became a Pop Culture PhenomenonBrand: WTF - World's Toughest FixProduct: WTF AdhesivesIdea: Hasan & PartnersCountry: Finland

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
Influencer videos (Pommijätkät, Setämiehet)YouTube05/05/202325/05/20232Global
Fair presenceFinnbuild, Eisenwaren04/10/202206/10/20222Finland, Germany
Building magazinesRakennuslehti, Ammattirakentaja, Väri & Pinta,04/03/202231/12/20228Finland
Radio adRadio Rock, Radio Suomipop, Loop, Hitmix, Helmiradio, Aito iskelmä04/03/202214/03/2022357Finland
Music songSpotify04/03/202225/05/20231...

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