This article offers advice on writing case studies involving multi-national campaigns. Three specific hints are given and explained: 1) be explicit about the objective of the campaign; 2) all case studies need empirical substantiation and 3) rewrite, more than once.
Writing multi-national case studies: three practical hints
John Philip Jones
This chapter is intended to give what I hope is useful advice to people planning to write multi-national case studies. It provides three specific hints, but I want to start by...