Writer's Shop: Open shelves

The Writers' Shop, a small Hungarian book shop, increased sales by giving consumers the opportunity to browse famous peoples' bookshelves.

Campaign details

Brand: The Writer's ShopAgency: Wavemaker HungaryCountry: Hungary

Objectives

Being an offline-first, single store book retailer, The Writers' Shop has limited physical availability. But in the 21st century, it shouldn't result in equally...