Wrigley: Extra music BPI

Chewing gum brand, Extra, lifted sales in a declining category by tapping into the popularity of rap music in China.

Campaign details

Brand: WrigleyBrand owner: MarsEntrant company: MediaCom ShanghaiIdea creation: MediaCom, ShanghaiMarket: China (Mainland)Sector: ConfectioneryMedia channels:Online video, Social media, Sponsorship - media, Virtual & augmented reality, Word...