Wray & Nephew x Kano

Wray & Nephew, a rum brand, increased sales in the UK by hosting a live music event with the British-Jamaican musician Kano.

Campaign Objectives

Wray & Nephew has been Jamaica's most loved rum for nearly 200 years. An intrinsic part of the culture, it's present at every milestone in the lives of Jamaicans; from birth to death, it's used to welcome new-borns into the family,...

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