Wrangler: #Laultimabotelladeagua

Wrangler, a jeans brand, increased ad value and reach in Chile by coordinating with the charity Fundación Desafío Levantamos to install water tanks in communities.

Challenge

For some time now, the iconic brand of jeans with origins in Greensboro, North Carolina, has made a commitment to the planet through various initiatives for more sustainable production and has set itself high expectations for environmental, social, always ensuring the quality of all its products. This means actively participating in efforts to protect the planet's resources, assuming responsibility for the legacy that will be left for future generations.

Among the main objectives of Wrangler, are:

  • They highlight the use of 100% renewable energy in all owned and operated facilities by 2025
  • Reduce water use by 50% by 2030...

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