Wrangler: Big Booty Dreams

Wrangler Network, an online community for fans of the Western lifestyle, encouraged a younger generation to buy its products in the US by launching a collaboration with hip-hop artist Lil Nas X.

Summary

Wrangler was a classic American brand looking to make a change.

They wanted to go younger, more diverse, and sell higher margin products - all while retaining the Cowboy DNA that makes then so unique.

So when hip-hop artist Lils Nas X emerged as

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