Would you like to be good but not rich? Or rich but not good? Or just good and rich?

Socially responsible investment is a confusing concept. Are we supposed to favour socially responsible investment because it doesn't make financial gain its sole objective (in which case we cannot complain if it does less well than other investment)? Or are we supposed to favour socially responsible investment because it is a great deal more likely to make us rich (in which case, there is little reason to feel good about it)? Companies claiming to be ethical seem to disagree about this.

Would you like to be good but not rich? Or rich but not good? Or just good and rich?

Jeremy BullmoreWPP Group

I am very confused about a great many things, but none more so than socially responsible investment. Put as simply as I can, what I want to...