Would you like insight with that? How semiotics is helping Just Eat move from takeaway to everyday

Changing attitudes to cooking, eating and ordering-in during the pandemic led Just Eat Takeaway to rethink its role in people’s lives and how it might explore broader business opportunities.

Pandemic-induced lockdowns around the world brought about a flurry of sourdough baking and a glut of banana bread, but also a shift in the way householders approached mealtimes. With more time at home and often more time to think about food, people looked...

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