Would I lie to you?

Crawford Hollingworth and colleagues from The Behaviour Architects share fascinating new research on the human tendency to be dishonest and how brands can use behavioural design to counteract it.

Think of someone as a liar and you might well conjure thoughts of an individual with no moral compass, out only to profit for themselves. I’m sure a few names spring instantly to mind. Society tends to be black and white about character traits here; you’re...

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