World Vision US Single Gift: Prison

World Vision needed to draw increased donations to keep one of its main fundraising campaigns alive. Amidst economic hardship and sinking response rates industrywide, a campaign was launched to help prospects understand how their donation could help children overseas suffering in dangerously cold living conditions.

World Vision US Single Gift: Prison

Russ Reid


Category: Not-For-ProfitCountry where program ran: United StatesDate program started/ended: 1st December 2008 to 1st January 2010

Product Description: World Vision's donors were given the opportunity to multiply the impact of their gifts 14 times by helping distribute thick coats, warm pants, thermal shirts, sturdy boots and other clothing to children suffering from extreme frostbite and hypothermia, trapped in freezing homes, unable to go outdoors even to attend school.

Advertiser/Client Name: World Vision U.S.Media Channels: Direct Mail EmailWebsite:...

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