World Vision US: 2010 Holiday Catalog Campaign

World Vision needed to raise funds at the holidays for its charitable programs. It launched a multimedia campaign centered around a catalog that encouraged prospective donors to share the true spirit of Christmas.

World Vision US: 2010 Holiday Catalog Campaign

Russ Reid


Category: Not-For-ProfitCountry where program ran: United StatesDate program started/ended: 1st October 2009 to 31st December 2009

Product Description: World Vision, the world's largest Christian international relief and development organization, serves more than 100 million people in nearly 100 countries. A fast-growing, successful component of their fundraising portfolio is the Christmas gift catalog. Donors choose charitable gifts, in honor of loved ones, to benefit children and families in poverty.

Advertiser/Client Name: World Vision U.S.Media Channels: CatalogOtherWebsite:


Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands