World Press Photo Exhibition

World Press Photo is regarded as the most prestigious international contest in professional press photography.

World Press Photo Exhibition

Agency: Clemenger BBDO Advertiser: New Zealand Netherlands Foundation Awards: Charity/Not for Profit/Public Service (Silver); Small Budget (Silver)

Marketing Challenge

Market Description

Over the last decade Wellington has increasingly become renown for its ability to entertain the secular-orientated community. Capturing and personifying local, indigenous and global cultural diversity, its certain edge lies in that which imbues self-expression, often via provocation.

The World Press Photo exhibition fits well into this conceptual space however with a more true-to-life flavour. Unlike many other art forms, photographs speak to us with clarity and universality....

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