World Gold Council: New Is Gold

The World Gold Council, a not-for-profit, launched a campaign in India to drive demand for gold by 30%, drive preference amongst millennials and seed gold into a new millennial lifestyle.

Campaign details

Brand: World Gold Council Brand owner: World Gold Council Entrant company: McCannIdea creation: McCann New Delhi Market: India Sector: Charities & voluntary organisations Media channels:Word of mouth, Influencers, KOLs, Print - general, Social...

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