World Gold Council: New Is Gold
Rajesh Sharma, Neerja Goswami, Devikrupa Chouta
The World Gold Council, a not-for-profit, launched a campaign in India to drive demand for gold by 30%, drive preference amongst millennials and seed gold into a new millennial lifestyle.
Campaign details
Brand: World Gold Council Brand owner: World Gold Council Entrant company: McCannIdea creation: McCann New Delhi Market: India Sector: Charities & voluntary organisations Media channels:Word of mouth, Influencers, KOLs, Print - general, Social...
