World Gold Council 2022 Ancient Gold Promotion

The World Gold Council (WGC) is a leading organization in the gold industry.

Case details

Brand: World Gold Council

Brand owner: World Gold Council

Main agency: PHD Media

Major agency holding group: Omnicom Group

Launched in: Mainland China

Industry: Jewelry Industry

Media channels:

Budget: 10-12 million

Case Summary

In recent years, the economic situation has been unstable, and coupled with the uncertainty brought by the epidemic, gold jewelry with stable value has grown against the trend. The World Gold Council is targeting the growth opportunities in the young market, hoping to expand the awareness of the ancient gold category among young consumers and reshape the...

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