World Effie Festival 2008

James Aitchison, WARC.com, reports of the World Effie Festival 2008, held in Singapore, 28-29 February 2008.

World Effie Festival 2008

 

The Selling of the SellingBy James Aitchison in Singapore28 February 2008

“WE SELL, OR ELSE”

So said David Ogilvy. And in Thursday's opening session of the World Effie Festival 2008, these words were reiterated...

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