World Afro Day: The most visible invisible problem

World Afro Day, a platform for celebrating afro hair, culture and identity, ignited a cultural conversation around afro hair in the workplace around the world.

Campaign details

Brand: World Afro DayClient: World Afro DayAgency: Ogilvy & Mather / Wavemaker


"Everyone thinks of changing the world, but no one thinks of changing himself" Leo Tolstoy

It's easy to draw attention to what is wrong with the world. Everyone has an opinion on it. The difficult thing is to look at what is wrong with yourself.

This paper lifts the lid on a pervasive social bias. One which no one knew about. It explores our unconscious and unrealised prejudices.

It shows how we increased awareness of this invisible problem by 14248%....

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