Brand: World Afro DayClient: World Afro DayAgency: Ogilvy & Mather / Wavemaker
"Everyone thinks of changing the world, but no one thinks of changing himself" Leo Tolstoy
It's easy to draw attention to what is wrong with the world. Everyone has an opinion on it. The difficult thing is to look at what is wrong with yourself.
This paper lifts the lid on a pervasive social bias. One which no one knew about. It explores our unconscious and unrealised prejudices.
It shows how we increased awareness of this invisible problem by 14248%....