World Advertising Trends 2009

World Ad Trends reveals that global advertising grew a meagre 0.2% (y/y) in 2008, to reach US$499 billion at constant 2005 prices, as the effects of the economic downturn began to hit.

World Advertising Trends 2009

Siân Jones

Big five feel the pinch

The US lost nearly 10% of its advertising value in 2008, demonstrating the impact the global economic crisis was having on the world’s biggest ad market even then. China was the...

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