Workday: Rock Star

Workday, a provider of enterprise cloud applications, brought together five legends of music: Ozzy Osbourne, Paul Stanley, Joan Jett, Billy Idol and Gary Clark Jr, to meet its ambitious public goal of reaching US$10bn in annual revenue by 2025, and appeal to analysts, shareholders, prospective employees and 60 million users.

Campaign details

Brand: Workday Brand owner: Workday Entrant company: Workday, Idea creation: Ogilvy Los Angeles Market: United Kingdom Sector: Business services Media channels: Newspapers, Social media, Online video, Radio & audio, Outdoor, Out-of-home Budget: Over 20 million

Campaign video

Creative assets

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