Workday, a provider of enterprise cloud applications, brought together five legends of music: Ozzy Osbourne, Paul Stanley, Joan Jett, Billy Idol and Gary Clark Jr, to meet its ambitious public goal of reaching US$10bn in annual revenue by 2025, and appeal to analysts, shareholders, prospective employees and 60 million users.
Campaign details
Brand: Workday Brand owner: Workday Entrant company: Workday, Idea creation: Ogilvy Los Angeles Market: United Kingdom Sector: Business services Media channels: Newspapers, Social media, Online video, Radio & audio, Outdoor, Out-of-home Budget:...