Workday: For a Changing World

A humorous multichannel campaign allowed enterprise software brand Workday to assert itself as a category leader with an integrated brand platform that boosted growth in its top six key markets.

Campaign details

Brand: Workday Brand owner: Workday Entrant company: OgilvyIdea creation: Ogilvy Los Angeles Market: United States Sector: Information technology Media channels:Sponsorship - sports, Outdoor, Out-of-home, Radio & audio, Newspapers, Online video,...

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