Workday: For a Changing World

A humorous multichannel campaign allowed enterprise software brand Workday to assert itself as a category leader with an integrated brand platform that boosted growth in its top six key markets.

Campaign details

Brand: Workday Brand owner: Workday Entrant company: OgilvyIdea creation: Ogilvy Los Angeles Market: United States Sector: Information technology Media channels: Sponsorship - sports, Outdoor, Out-of-home, Radio & audio, Newspapers, Online video, Social media, Online display, Magazines - business, trade, Events & experiential Budget: Over 20 million

Executive summary

We live in a world where change is the only constant, and it’s happening faster than ever. In order for organizations to keep up – and keep growing – they need a system that...

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