Work in Progress: The Rise in DIY

This Work in Progress report from JWT explores the phenomenon of do-it-yourself (DIY) and how the DIY ethos is affecting trends in entertainment, food culture, beauty, fashion and entrepreneurialism.

Work in Progress: The Rise in DIY

EXECUTIVE SUMMARY

DIY isn't just what you do after a shopping spree at IKEA. Today, do-it-yourself is influencing a range of categories, including entertainment, food, beauty and fashion. From locals organizing and promoting...

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